Real Estate Blogging Works

by Dave on January 3, 2009

Hello Real Estate People!

You CAN show up high in Google organic search results. It’s not a mystery or arcane knowledge that delivers success directly to your web site. I’ve shared the secret with dozens of agents in my area and with one exception… they have all yawned.

What is this proven system that just one local agent has boldly adopted? What led her to a million dollar buyer the same week she started following my advice?  I’ll get to it, but stay with the story for a minute.

Why do most agents in this down market continue to ignore the road to success I have paved in front of them? The answer, my readers, is the same for every turning point in industry and commerce. The dread of change exceeds the need to change. The status quo wins, the timid multitudes lose, and the dreamers, the doers, and the pioneers move forward to the next thing. If you are ready to embrace change, read on.

The internet is in the process of ending the traditional practice of real estate .  The change won’t happen overnight, but the collapse of the bubble is going to accelerate trends that have been in place for years.

  • People love to search for themselves
  • Agents and even local MLS’s are losing their monopoly on information
  • Auxiliary services like loans and even escrow services are emerging online

In the uncertainty and confusion that are part of every major change, people look for assistance from resources near them. What that means for agents is that to attract and hold new clients, you have to establish a strong and useful presence on the internet. That’s where real estate blogging comes in. Writing strongly and naturally about the neighborhoods, listings, and communities you know best establishes your online reputation. Google is an honest broker of search results, and if you are a frequent and original commenter on your areas of expertise, you will be rewarded with good search rankings and increased site traffic.

Will everyone who blogs get a million dollar buyer their first week? Of course not. Will you get calls and emails about what you write? I can almost guarantee it.  Send me your URL and I’ll be happy to give you some free advice about making your site more Google friendly

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Free SEO Offer

by Dave on January 25, 2008

Free SEO Offer at the end of this post. It includes:

Free analysis of your main page!

Free recommendations to improve your search engine ranking!

Google Rank on search for daverobertsOptimizing your own web site for search engines is not rocket science.

Create interesting and unique content on a regular basis

If you’re trying to get ranked for “apartments” in New York, the chance of moving onto the front page of Google are slim. On the other hand, “apartments on Lexington Ave” might be a search you have a good chance to succeed with.

Focus on your strengths

Search engines are text based. If you put too much of your important content into graphics, your site might be lovely, but none of the search engines will index you.

Decide to be smart first; then pretty.

I enjoy working with smart clients who just need a jump start to get on the right track with their search engine optimization. Forget dumping thousands of dollars into high priced SEO services which promise extravagant results. Consistently good, regularly updated writing with close attention to keywords and titles will earn you a position on the search engines that will stand up to the competition.

During the first quarter of 2012 I am offering to analyze the front page of your web site FREE of charge. I will prepare a short SEO report with an analysis of what your front page lacks to be dominant in your area and specialty.  I will make at least two recommendations for your SEO strategy that may include include personalized tips on writing, topics, word choice, headlines, and more.  I am so confident that you will want to come back for my complete SEO services that I am willing to help you get started with your own SEO FREE of charge. Simply email me the URL to your web site with the words Free SEO offer in the subject line.

For customers who are serious about improving their search engine ranking and want to start immediately with a full SEO analysis, I am providing my advanced SEO analysis and detailed report with recommendations for $399. For activerain.com members only, the price is $299. Send me an email with SEO Analysis in the subject line and your URL in the body of the email so I can have a quick look at your site before I get back to you.

This offer is limited to one site per customer.

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Real Estate Blogging

November 11, 2007

People have been writing web logs for years, but it’s only in the last year that real estate blogging has become a noticeable phenomenon. Sites like ActiveRain.com have been great training grounds for real estate professionals to begin writing about their work. Many go on to create blogs for their own areas of expertise, both [...]

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Dave Roberts Consulting

November 11, 2007

Dave Roberts Consulting is a management company with roots in renewable energy, energy efficient construction, database publishing, the Internet, and public relations. Our staff can help you launch a product, build a house, create an e-commerce or e-business presence, or make you famous. Well, the famous bit is a little tricky these days, but given [...]

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